Fruit Ringies
PRODUCTION / Stranger With a Camera
PROJECT DATE / 2019
A cereal packet was needed for the actor to interact within the scene, the colour red was chosen to give the packet prominence and stand out among the other cereals on the shelves, also in colour psychology, the red can't be ignored. A finer psychology detail was added. The eye of the cereals packet character is aimed to look down. Real cereals do this, as they are aimed for children as their market audience, and with a lower eye line than mid shelf, the character's eye was aimed downwards.
Stephen McGlue | Film & TV Graphic Designer & Still Photographer | 2023