Pristine Car Wax

PRODUCTION / New Pictures / Dalgliesh

PROJECT DATE / 2021

For this hero product, we needed car wax and a specific-sized tin to portray it convincingly on camera. The challenge was to find the right balance – large enough to be clearly visible but not so big as to seem unwieldy in the actors' hands. The end result was two tins of melted Simoniz car wax, poured meticulously into immaculately cleaned Briwax tins. To complete the illusion, we designed a car wax label and printed it onto matte vinyl. Carefully, we wrapped the vinyl around the tin, using the seam as a guide for a seamless finish.