Hoseside Dental

Project Overview

CLIENT / Hoseside Dental 

PROJECT DATE / 2016

CATEGORY / Logo / Brand Identity / Digital Platforms /  Stationary Set / Marketing Collateral / Signage 

The client strives to make their patients feel comfortable and relaxed in their environment, and to dismiss any negative associations people may have about a dental practice. “The Smile” became the core of the identity, by helping people to focus on the positive, and not the negative connotations that are related to “going to the dentist.’ As the clientele ranged from unisex, children to senior citizens, it was important to incorporate a strong continuity of these demographics targeted, to avoid ostracisation.