Exi-Tite

Project Overview

CLIENT / Exi-Tite

PROJECT DATE / 2016

CATEGORY / Logo / Brand Identity / Stationary Set / Marketing Collateral / Signage 

Exi-tite was formed in 2013 to supply companies in various sectors with hot and cold air conditioning with an option for ventilation. Exi-tite required a cleaner, more professional image to gain confidence to promote their business. with the ability to promote air-conditioning at a glance. This was done by replacing the “X” in the businesses name with an air-conditioning fan. The structure of the fan was kept in relevance of an X to avoid misinterpretation of spelling. The fan also gives the logo a focus point, to draw viewers to a certain point.