Climate Source

Project Overview

CLIENT / Climate Source

PROJECT DATE / 2016

CATEGORY / Logo / Brand Identity / Stationary Set 

BUSINESS OVERVIEW

Climate source desired a clean, corporate and timeless brand identity, to portray a professional image towards their B2B target audience. As Climate Source supplies hot and cold air conditioning to companies, the concept of the Celsius emblem was incorporated into their logo. The “C” in Climate was isolated from the rest of its name in a rectangle with a ° to create the °C to let viewers make the connection that the business was temperature related. A 95% opaque black was chosen as the main colour to create the timeless feel for the brand, as also for its quality of being softer on the eye than a 100% black.