100 Poems of Light & Dark

Project Overview

CLIENT / Gerald McFadden

PROJECT DATE / 2019

CATEGORY / Logo / Brand Identity / Book Design

100 Poems of Light & Dark was written by Northern Ireland writer, Gerald McFadden. The thought-provoking poems ranges between the different emotions, battles and virtues we face in our mystifying lives. A strong, contrasting logo was designed, to capture the over the feel of the book - both to be aesthetically pleasing, as well as shelf impact - light & dark, being represented by elements such as the sun and moon, working together